Our Passion.

EXPERIBRAND is passionate about helping small to mid-sized businesses identify and bring to life their brand’s unique and best self. 

Whether a start-up or a company that’s been around the block, EXPERIBRAND uses the experience gained from decades in Fortune 250 branding and marketing communications to create truly differentiated brands. 

We help pinpoint the optimal brand strategy, positioning, identity and stories that resonate most with today’s evolving audiences. 

About Jeff Armstrong

EXPERIBRAND was founded by Jeff Armstrong, a Chicago-based  brand and marketing communications zealot and all-around corporate storyteller with nearly three decades of deep experience crafting messages that work.

Learn more about the experience Jeff brings to EXPERIBRAND on LinkedIn.

Jeff Armstrong, Owner and Brand Storyteller
Jeff Armstrong, Owner and Brand Storyteller

What we do.


  • Brand strategy
  • Brand positioning
  • Brand architecture
  • Identity development
  • Brand training
  • Brand management
  • Brand governance
  • Storytelling


  • Communications strategy
  • Message architecture
  • Internal communications
  • Sponsorships
  • Event theming and branding
  • Business development content 
  • Storytelling


Creative Direction 

  • Environmental design 
  • Direct marketing
  • Event and trade show design
  • Experiential activations 
  • Advertising
  • Social media
  • Storytelling

Creative Staff Leadership

  • In-house studio development 
  • Org design – creative teams
  • Creative staff leadership  

Engage with us.



Is your brand telling a unique story? Our sweet spot is optimizing brands and making communications sing.



Experiencing a surge on your branding or marcomm team? We'll provide scalable support through short-term engagements.



Need a dedicated resource for a high profile client or special  project? We can provide the expertise so you can avoid a permanent hire.